GENÇ Pro
Board report · November 2026
Kayalar Kimya · prepared 02.11.2026
Programme ROI
4,0x
Extra sell-out since launch
18.400 l · ₺5,70M
Programme cost
₺1,42M
Registered applicators
2.457
Active this month
1.580
Dealers ordering online
412
Revenue at risk (annual)
₺6,99M
Won back this month
6 ustas
Key messages
- Every ₺1 spent on points returned ₺4,03 of sell-out. Cost per active usta: 896,00 TL.
- 1.580 applicators are now known by name. Before the app, the brand knew none of them.
- 188 applicators have gone quiet for 30+ days (₺6,99M a year at risk). Win-back offers go out through their dealer.
- Biggest gap in share of wallet: Ankara Siteler (38% GENÇ).
Campaigns
| Campaign | Reach | Extra litres | Revenue uplift |
|---|---|---|---|
| Kasım GENÇ Aqua 2x puan | 2.447 | 722 l | 223.820,00 TL |
| Kayseri mutfak kapağı paketi | 389 | 1.202 l | 372.620,00 TL |
Rollout
- Maskolive · 14/18 dealers
- İkitellilive · 11/16 dealers
- İnegöllive · 22/31 dealers
- Kayserilive · 12/19 dealers
- Modokopilot · 4/12 dealers
- Ankara Sitelerpilot · 5/21 dealers
- İzmirpilot · 3/14 dealers
- Adanaplanned · 0/11 dealers
- Konyaplanned · 0/9 dealers
Applicators at risk (named)
- Serkan Yılmaz · Modoko₺37K/yr
- Osman Çelik · İnegöl₺37K/yr
- İbrahim Koç · Ankara Siteler₺37K/yr
- Kemal Usta · Masko₺37K/yr